How to Be a Freelance Content Writer

What are Professional Copywriting Services?

The simple, watered-down definition of copywriting on the web is the generation of well-written content that supports and builds a brand. Copywriters generate a wide assortment of content: landing pages, blog posts, and ebooks. Product descriptions.


Freelance copywriters can write for themselves or for other clients. They do not have to sign a long-term contract. They can work from their homes or in any place that they feel comfortable and confidential writing sample projects and contracts with their clients. Copywriting is a profession that is in high demand. As more businesses look to their Internet presence for their marketing strategy, many companies are on a constant hunt for freelance copywriters.

If you have your own writing sample to present to potential clients, you stand a better chance of getting that new client, who has heard you before. This will show them that you are not just another new writer with a big website. You have actually done this kind of work before. Your chances of getting that new job will be increased considerably. And if you don’t get that new client, you will have a backup, so to speak.

There are two ways you can go about finding clients. The first way is to join an agency, where you can submit your content marketing strategy to be considered. This way, you are assured of continuous work and may get into a regular payment schedule. It also gives you the opportunity to build a loyal customer base. Agencies have established links with some biggies in the content marketing strategy market.

Another way to find freelance copywriting jobs is through websites such as UpWork. This website lets you see what other writers in your geographic area are doing. Most companies post their job openings there. This is an easy way to see if you have the right skills for that particular job. By following the link in the Upwork screen, you can follow any work jobs that look interesting.

How to Be a Freelance Content Writer

Most freelance copywriter jobs are considered on a trial basis. That is to say, you can do the job for free, and if you like what you see, you can sign up for a full-time paid position. You can easily do this by signing up for a new email account and then writing sample articles for a company.

Once you have been signed up as a freelance copywriter for a specific company, you can start trying to get found through search engines. There are a number of ways to do this. You can try to use search engine optimization (SEO) to promote your resume. Many search engines give you hints for keywords to use in order to get found by customers. There are also other ways, such as adding links to your own site to get found.

If none of those methods work, you can also hire a local SEO company to help you promote your resume. Most copywriters don’t have much control over the content of their online pages. That being said, a good local SEO company will be able to suggest different ways for you to be found by potential clients. Freelance copywriters can do so much to increase the number of freelance copywriting projects they get offered – but only if they take their jobs seriously.


After you’ve been hired as a freelance copywriter, you can move on to marketing your services. It’s important to think about who your audience is and market to them effectively. Most companies who hire freelance copywriters don’t have a market research team – and that means they won’t be able to figure out what type of copywriting services to offer. If you aren’t completely sure about what your audience wants, you’ll be wasting time trying to figure it out. Instead, do some market research online or talk to other copywriters to get an idea of what types of copywriting services are profitable.


Freelance copywriters also need to make sure they take care of their writers. After all, the best advertising is word-of-mouth advertising – and the best content writers know how to do it. Make sure your freelance copywriter is friendly with his or her clients. It can often benefit both parties to get along, especially when it comes to working with a client on a regular basis. This is also a great time to teach the writer any tricks or techniques that will help increase the writer’s productivity.


Content writing is very different from traditional article writing, but many content writers have learned how to combine the two in order to create lots of articles that are both useful and interesting. Freelance copywriters are expected to do a lot of brainstorming and market research before they start writing articles for clients. That means it’s important for a freelance copywriter to know exactly what types of blog posts and other types of content the client needs. Good copywriters also know how to create a compelling title for their clients’ blog posts. In addition, a good content writer can teach the client about different types of web design tools – and give the client tips about the best way to use those tools to drive more traffic to a website.